Digital Marketing Manager - Insulated Products Corporation
About IPC
At Insulated Products Corporation (IPC), we’re not just crafting insulated packaging—we’re
revolutionizing thermal solutions for niche industries that crave precision, innovation, and
scalability. As a trailblazer in custom thermal packaging, IPC delivers next-gen insulation and
refrigerant packs that redefine performance standards. Our secret sauce? Cutting-edge
innovation, relentless quality, and unbeatable value that keep us ahead of the curve. We’re scaling
fast, and we need a digital marketing rockstar—a bold, creative, and data-savvy visionary—to
amplify our brand and dominate the insulated packaging space.
About the Role
Reporting directly to the CEO, you’ll be the driving force behind IPC’s digital transformation and
brand elevation. This isn’t your average marketing gig—it’s a high-impact role for a strategic
disruptor who lives for innovation and thrives on results. You’ll own our omnichannel presence,
from SEO and AI-powered campaigns to LinkedIn thought leadership and viral content strategies,
while turbocharging our lead gen engine to captivate prospects before they even reach our Sales
Engineers. If you’re ready to make waves in a booming industry, this is your shot.
Benefits offered for this position include:
- Competitive salary
- Health insurance
- Retirement plans
- Paid time off
- Professional development opportunities
Key Responsibilities
Market Domination & Engagement
- Hunt down high-value clients in niche industries (think pharma, gourmet food, and beyond) who need IPC’s game-changing thermal solutions.
- Ignite engagement with hyper-targeted email campaigns, ABM (account-based marketing) strategies, and digital outreach that cuts through the noise.
- Build lead-nurturing funnels that deliver personalized, high-touch content, ensuring prospects are primed for our Sales Engineers.
Digital & Content Mastery
- Craft SEO-optimized, AI-enhanced content for blogs, landing pages, and third-party platforms to skyrocket our online visibility and dominate search rankings.
- Supercharge website performance with UX/UI optimizations, conversion-driven copy, and A/B testing to turn clicks into conversions.
- Create scroll-stopping case studies, whitepapers, and technical content that scream IPC’s superiority in innovation and sustainability.
Brand Amplification & Growth
- Launch omnichannel campaigns that blend digital, social, and traditional tactics to cement IPC as the go-to name in insulated packaging.
- Mastermind direct mail campaigns that pop—think sleek brochures, tactile product samples, and personalized swag that leave a lasting impression.
- Own tradeshows like a pro, designing immersive booths with bold visuals, interactive tech (think AR demos!), and engagement strategies that steal the show.
What We’re Looking For
- Creative Genius with Aesthetic Flair – You’ve got an eye for design that turns heads and a knack for creating visually stunning campaigns that resonate.
- Digital Marketing Wizardry – You’re a pro at SEO, SEM, AI-driven analytics, email automation, and LinkedIn growth hacking. Bonus points for experience with tools like HubSpot, SEMrush, or Google Analytics 4.
- Manufacturing Street Cred – You’ve marketed in a manufacturing space before (a big plus!), so you get our world and can speak our language.
- Trend Spotter Extraordinaire – You’ve got a sixth sense for market shifts, customer vibes, and positioning strategies that keep us ahead of the game.
- Analytical Powerhouse – You live for data, leveraging insights to optimize campaigns, boost ROI, and drive engagement through the roof.
- Innovative Trailblazer – You turn challenges into opportunities, dreaming up creative campaigns that break the mold.
- Hustle & Heart – You’re a self-starter who owns projects, pushes boundaries, and delivers results with grit and passion.
- Tangible Goods Pro – You’ve marketed custom products before, ideally in niche B2B industries, and know how to sell value over features.
- Big-Picture Visionary – You align campaigns with IPC’s growth goals, positioning us as the industry leader for the long haul.
- Storytelling Superstar – You craft messages that resonate with technical buyers and C-suite decision-makers alike, bridging the gap with ease.
Qualifications
- 5+ years of experience in digital marketing for custom-manufactured products—B2B experience is a must.
- Proven success in SEO, content marketing, lead gen, and digital engagement (show us the numbers!).
- Hands-on experience with marketing tech stacks: automation tools (e.g., Marketo, Pardot), web analytics, and CRM systems.
- A track record of turning technical specs into irresistible value propositions that close deals.
- Experience owning tradeshows and B2B events that generate buzz and leads.
Why Join IPC?
At IPC, we’re obsessed with pushing the boundaries of thermal packaging while fostering a culture of creativity, collaboration, and growth. You’ll join a tight-knit team that celebrates bold ideas, rewards impact, and invests in your development. Think flexible work vibes, a shiny new MacBook Pro, and the freedom to experiment with bleeding-edge marketing tech. Ready to shape the future of an industry while building your career? Let’s make it happen.
Ready to Lead the Charge? Apply Now!
Drop us your resume, a portfolio of your best campaigns, and a quick note on why you’re the digital marketing leader IPC needs. Let’s build something extraordinary together.
