Expanding Reach for Mail­-Order Beef Companies While Boosting Profitability

Case Study

Profile

The mail–order beef industry has grown leaps and bounds in recent years as families across the nation strive for healthy, protein–rich options free of added hormones and artificial ingredients. This demand has in turn created the need for frozen meat delivery options that ensure the high–value product is still frozen when delivered to the customer.

While traditional insulated packaging solutions, such as molded EPS containers, have long been available, the industry sought a method of shipping frozen meat more in–tune with the high demands of their customer base. This meant finding insulated packaging that not only provided the necessary level of protection, but was also more earth-friendly than traditional EPS solutions.

Proposal

IPC was tasked with determining a logical solution that would allow meat delivery companies to extend their non-air parcel shipments to all 2–Day Transit and 3–Day Transit destinations.

IPC Recommendation: GreenLiner with Dry Ice

By relying on ground transport alone, the shipping costs would be greatly reduced with a minimal increase to the overall cost of the packaging required.

The GreenLiner Insulated Box Liner is IPC’s highest performing insulated shipping box and is available in any custom size.

Testing

IPC tested two 1” GreenLiner Box Liners loaded with 5 lbs of frozen meat: one packaged for 2–day transit with 10 lbs of dry Ice, and one packaged for 3–day transit with 15 lbs of dry ice.

The temperature profile was programmed with the ISTA 7E Summer Profile, and each of the test samples were loaded into the chamber with temperature recorders.

Conclusion & Results

As shown in the two figures to the right, the insulated box liner and dry ice shipping method succeeded in producing the required level of protection for both the 2­day and 3­day transit durations, and even provided additional protection beyond the 48 and 72 hours required.

As shown in the two figures to the right, the graphical temperature data shows that both the 2–day and 3–day pack– outs succeeded in providing the required level of protection, and even provided additional protection beyond the 48 and 72 hours required.

A quick comparison of shipping costs versus packaging costs can be useful in analyzing these solutions to confirm that these insulated box liners are indeed logical and useful for mail–order beef companies.

Using this map, we will compare parcel shipments for 5 lbs of frozen meat from Boston, MA to both Charleston, SC and Miami, FL. These are 2–day and 3-day transit times by ground, respectively.

From Boston, MA to Charleston, SC
Expenses
Shipping Cost
Shipping Charges
Total
Ground Shipping
$11.75
$10.00
$21.75
Standard Overnight
$8.25
$52.00
$60.25

SAVINGS – 74% cost reduction with GreenLiner and 2–Day Ground

From Boston, MA to Miami, FL
Expenses
Shipping Cost
Shipping Charges
Total
Ground Shipping
$14.00
$13.00
$27.00
Standard Overnight
$8.25
$60.00
$68.25

SAVINGS – 70% cost reduction with GreenLiner and 3–Day Ground

This comparison clearly shows how using the 1” GreenLiner and shipping with dry ice can increase profits and expand the reach of frozen meat companies wishing to ship products via ground transport.